I am extremely excited to announce that I will be volunteering my time to give a series of online marketing workshops in Honolulu, at the Patsy T. Mink Center for Business and Leadership at the Honolulu YWCA. The schedule of classes I will be giving is as follows:
Social Media Marketing (Wed 5/15 & Wed 5/29)
Learn how to use this low cost marketing tool to increase awareness, garner publicity and generate traffic to your business. Topics include: how to tie business objectives to a social media strategy; popular social platforms such as Facebook, Twitter, LinkedIn and Pinterest; and more.
Search Engine Optimization (SEO) (Wed 6/26 & Wed 7/3)
Learn how to optimize your website to increase its ranking among search engines and how to implement an SEO campaign. Prerequisite: The Social Media Marketing class is highly recommended.
Pay-Per-Click Marketing (PPC) (Wed 7/10 & Wed 7/17)
Learn how to benefit from this cost-efficient way to generate website traffic, sales and conversions. Topics include: Google Adwords; how to build ads; conducting key word research; effective landing pages; and more.
E-mail Marketing (Wed 8/28 & Wed 9/4)
Learn the best practices of e-mail marketing to grow e-mail lists, increase delivery, open rates and customer interaction, and how to integrate other marketing efforts to build better customer relationships and increase revenue.
Content Marketing (Wed 9/25 & Wed 10/2)
Learn how to create relevant and compelling content that attracts customers generates leads and drives sales.
See the YWCA flyer for my e-Marketing class series here. All proceeds from these workshops will be going to helping the Center… so, it’s a great opportunity to support a great cause while learning some really cool stuff! I hope to see you there! To reserve your seat, visit MCBL-Hawaii.org.
If you are navigationally challenged (like me) here’s a map to the YWCA of O’ahu: