I was absolutely stoked to give a social media marketing workshop yesterday (5/15/13) at the Patsy T. Mink Center for Business & Leadership at the YWCA of O’ahu. To those who made it out, deepest thanks for coming by and I hope to see you at the next workshop! Huge...

I am extremely excited to announce that I will be volunteering my time to give a series of online marketing workshops in Honolulu, at the Patsy T. Mink Center for Business and Leadership at the Honolulu YWCA.  The schedule of classes I will be giving is as follows: Social Media Marketing...

Here are five of Hawaii’s Pinterest Champions – organizations that have recently included Pinterest in what they are doing online and that (in my opinion) are using the site well. Arthritis Foundation – What the Hawaii chapter of the Foundation is doing on on the site in terms of Pinterest as a...

In my view, Pinterest has become one of the “big three” social media platforms that nonprofit organizations should be active on (Facebook and Twitter being the other two).  Honestly, I think that Pinterest is usually a must for any organization that wants to build internet traffic, increase awareness about causes and...

If you are a charity or other group,  a politician, or otherwise have a cause or event that you want to generate awareness for, get STOKED on social media.  Use it, love it,  actively participate and engage. Here are five specific ways to create awareness by optimizing your social media...

I posted my second set of SMO tips, this time for individuals,  on local tech social networking site Techhui: Five Social Media Optimization Tips for Job Seekers/Professionals Funny thing is that I wrote the entire article without a shift key … thing popped off my laptop! Until next time…...

OK, so in my last post I promised I would post a summary of social media optimization tips.   In my SMO presentation, I broke down my tips into four groups of five tips each for: small business, big business, awareness and for a job seeker/professional.  I’m going to experiment a...

On 3/21/09 I gave a workshop/lecture at the UHM Outreach College Pacific New Media entitled, “Boost your Traffic and Success Online with Social Media Optimization (SMO)”. Despite my crazy fear of public speaking… I did alright and was over the butterflies as soon as the class laughed at my first...